Company Overview – Evixar Inc.

Atsushi TAKIGAWA
President & CEO, Evixar

At Evixar, we are an engineering group focused on research and development in the acoustic engineering field.

We provide an Automatic Content Recognition technology "Evixar ACR" that identifies and analyzes sound content.
ACR technology and systems are delivered as a software development kit (SDK), giving developers access to a library that helps them build content recognition applications and utilities. Our technology is applied to second screen services, interactive TV systems, broadcast monitoring, subtitle delivery, audience measurement, and copyright filtering.

We also provide an Acoustic Communication solution "Another Track(R)" that uses watermark audio signals in a frequency range inaudible to the human ear. Emanating from speakers in stadiums, theaters and other such venues, these signals are recognized by smart devices, such as smartphones or wearables. They deliver multilingual text or AR content to the devices, synchronized with the progress of the performance or other event taking place in the venue.
The text or AR content appears within 0.1 seconds, enabling real-time delivery in theaters or other live venues. Since data can be delivered even to devices in airplane mode — no network connectivity or special audio equipment required — the technology is easily deployed in theaters. Additionally, our technologies have been successfully applied to television, motion pictures, theaters, and disaster prevention/mitigation, among other fields.
"Another Track(R)" is a proprietary acoustic communication solution developed by Evixar and is protected by several patents, both granted and pending.

PRESS RELEASE: Evixar Obtains Patent for Subtitle Guide for Theater and Performing Arts in U.S. and Korea – Patent acquired following U.S.-China patent for audio and subtitle guides for movie theaters, driving the development of international de facto standards, July 20, 2022

Magnitude of Algorithm Innovation

Evixar's acoustic communication technology offers a next-generation interface - connecting to services in just 0.1 seconds, and to the world in 0.5 seconds.
With Evixar Audio Forensics (EAF), a system that verifies the authenticity of AI-generated audio, we are building a new kind of social infrastructure: one that "connects through sound, and protects through sound."

AiryMedia - Create a Whole New Media on top of Invisible Sound -

NOTICE: AiryMedia Trigger brings you "Sound-Reactive Web Light Stick" – Debuting at the Okayama Rivets Match!, August 23, 2025

HELLO! MOVIE – The De Facto Standard in the Japanese Theatrical Market –

In 2015, the PoC (Proof of Concept) project to study the ideal viewing environment for audiences with low vision or hearing impairment at the movie theatres was launched. The PoC was funded and conducted by various Japanese government ministries (the Ministry of Economy, Trade and Industry among others) along with the major theatrical distributors.

In the study, the following technical requirements were identified:
– The app must work properly in any movie theatre environment across the nation "as is" (meaning with no investment of any additional infrastructure, equipment, staffing, etc.)
– The system must work with consumer smartphones.
– The app must be user-friendly.
– The app must function properly when the smartphones are in airplane mode, with all signal transmissions disabled (not capable to receive calls or text messages)

The parties involved in the study found that Evixar's technology (acoustic synchronization system) met their published criteria and in 2020, the commercial use of Evixar's app HELLO! MOVIE began. The app has become the only solution of its kind in the country and is now the de facto standard for accessibility solutions.
Today, all major film distributors in Japan (Shochiku, Toho, Toei and Kadokawa) as well as the nation's trade associations, such as MPAJ (equivalent of MPAA) and NATO-JAPAN have adopted Evixar's "HELLO! MOVIE" app (coupled with special caption projection glasses) as their official accessibility solution for low-vision and hearing-impaired audiences. 

Warner Bros. and Sony Pictures have used Evixar's system for titles distributed in Japan for several years. Since 2024, Disney and Sony Pictures are using it for major Hollywood titles as well.
We are now bringing "HELLO! MOVIE" to the global market as the new standard for visual and hearing accessibility.

NOTICE: HELLO! MOVIE Receives the "Excellence Award" at the 5th Japan Service Awards, 10 December 2025

NOTICE: HELLO! MOVIE Guide Data Reaches Milestone of 1 Million Downloads, April 9 2025

PRESS RELEASE: Disney and Sony Pictures Adopt "HELLO! MOVIE" as Audio and Caption Guide Technology for Films to be Released this Summer in Japan - Evixar's Guide Technology Gains a Foothold for Adoption in Hollywood, August 5 2024

PRESS RELEASE: Patent Obtained for Audio Guide and Subtitle Guide for Movie Theaters in U.S. and China, Becoming the International De Facto Standard, February 14, 2022

Acoustic-Linked Light Stick

This next-generation light stick controls its color and illumination through sound, eliminating the need for radio waves.
No complicated setup is required; simply play music as usual to achieve stunning light effects.
As it responds to sound, this sound-responsive cheering item works with live streams, recordings, and Blu-ray playback.

Cheer Screening in Movie Theater
In Japan, cheer screenings "Ouen Joei" are fan events that encourage audience participation often through cheering, singing, clapping and bringing other common concert items like light sticks into the theater. It's an opportunity to connect with fellow fans while experiencing a movie in a concert-like setting.

Evixar's Acoustic-Linked Light Stick is programmed to react to the film's audio, automatically changing colors to match each moment. There's nothing to configure, simply turn it on and enjoy the show. 
A Japanese animated film debuted this screening style at its NYC and Los Angeles premieres in 2024, and we are now bringing Cheer Screening "Ouen Joei" to the global market.

EAF – Evixar Audio Forensics for Disinformation Security

Evixar has developed a content protection service called EAF (Evixar Audio Forensics) that uses a special sound embedded with encrypted data (watermark sound) and fingerprinting technology for sound sources stored in a database.

This helps prevent the misuse of AI-generated deepfake videos. Developing technology that can identify deepfakes and establishing international rules for verifying the safety of new services are major topics on the agenda of the Group of Seven (G7). Evixar works closely with the Japanese government to strengthen content protection. 

PRESS RELEASE: Evixar and Shachihata Announce Capital and Business Alliance to Develop Audio-Based Content Authentication Technology, March 13, 2026

PRESS RELEASE from MIC of Japan: Results of the Public Solicitation for Participation in the Development and Demonstration Projects for Countermeasure Technologies against Dis-/Mis-information on the Internet (hereinafter referred to as the "Development and Demonstration Projects"), June 30, 2025

NOTICE: Evixar has been adopted by the Japan Ministry of Internal Affairs and Communications for the "Development and Demonstration Project for Countermeasure Technology against False and Misinformation on the Internet"., July 3, 2024

PRESS RELEASE from MIC of Japan: Results of the Public Solicitation for Participation in the "Development and Demonstration Projects for Countermeasure Technologies against False or Misleading Information on the Internet", July 2, 2024

Why dig deeper into the "Acoustic Technology"?

Why do we delve into the field of acoustics? It is because no matter how much time passes, sound will always be one of our five senses — and it is our social mission to develop technology in the field of acoustics and discover new ways to harness the power of sound.

Evixar Inc. - Company Data